{"title":"Sure-Grip Skate Company","description":"\u003cp\u003eSure-Grip Skate Co. was founded in 1937 by John L Wintz in a small garage in Southern California.  John was fascinated with roller skating as he and his wife would regularly go skating.  He was always trying new things in hope of finding something that would give him a better experience.  This didn't exist so he decided to make it himself.  From his experience in the oil fields of signal hill California he had access to advanced machinery and better raw materials.  What followed was a phenolic fiber wheel with a rubber inlay.  The idea was simple, the heat created while skating would expand and apply pressure to the rubber inlay thus expanding and giving you \"Sure-Grip\" around the corners.  The idea worked so well that he began to sell the wheel to local skaters, and Sure-Grip Skate Wheel Company was born. \u003c\/p\u003e\n\u003cp\u003eOver the decades products evolved as technology got better.  Injection molding, computer aided design equipment, all of which are being used today to enhance the skating experience.  What you see now is 85 plus years of skating development and history.  A lot of our products are still made in our facility, just as they have been since 1937.  As we continue to evolve we haven't forgotten the past, the original phenolic wheel is still made today. \u003c\/p\u003e","products":[{"product_id":"sugar-spice","title":"Sugar \u0026 Spice","description":"\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv id=\"ProductDetail_ProductDetails_div\"\u003e\u003cspan id=\"product_description\" itemprop=\"description\"\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eThis is the California Skate Company’s newest Sugar \u0026amp; Spice junior skate. An amazingly comfortable junior skate featuring a vinyl boot with exceptional padding. A lightweight nylon plate with nylon trucks, perfect for beginner skating. Full Urethane cushions and light-up indoor \/ outdoor wheels. A fixed toe stop that can be replaced. Junior sizes only\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"My Store","offers":[{"title":"Black \/ 10j","offer_id":51472005202215,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"Black \/ 11j","offer_id":51472005234983,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"Black \/ 12j","offer_id":51472005267751,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"Black \/ 13j","offer_id":51472005300519,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"Black \/ 1","offer_id":51472005333287,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2","offer_id":51472005366055,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3","offer_id":51472005398823,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4","offer_id":51472005431591,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"White \/ 10j","offer_id":51472005464359,"sku":null,"price":62.1,"currency_code":"USD","in_stock":false},{"title":"White \/ 11j","offer_id":51472005497127,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"White \/ 12j","offer_id":51472005529895,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"White \/ 13j","offer_id":51472005562663,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"White \/ 1","offer_id":51472005595431,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"White \/ 2","offer_id":51472005628199,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"White \/ 3","offer_id":51472005660967,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true},{"title":"White \/ 4","offer_id":51472005693735,"sku":null,"price":62.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/3916\/0359\/files\/SS-3T.jpg?v=1780947989"},{"product_id":"sure-grip-cyclone","title":"Sure-Grip Cyclone","description":"\u003cp\u003eVinyl boots with stitched soles and comfort padding.\u003cbr\u003eRock double-action plates with adjustable toe stops\u003cbr\u003eHigh-rebound 62mm speed wheels\u003cbr\u003eABEC-5 speed bearings\u003c\/p\u003e","brand":"Sure-Grip","offers":[{"title":"4","offer_id":51474774556967,"sku":null,"price":134.0,"currency_code":"USD","in_stock":true},{"title":"5","offer_id":51474774589735,"sku":null,"price":134.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":51474774622503,"sku":null,"price":134.0,"currency_code":"USD","in_stock":true},{"title":"7","offer_id":51474774655271,"sku":null,"price":134.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":51474774688039,"sku":null,"price":134.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":51474774720807,"sku":null,"price":134.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":51474774753575,"sku":null,"price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/3916\/0359\/files\/CY-2T.jpg?v=1781025693"},{"product_id":"rock-gt-50","title":"Rock GT-50","description":"\u003ctable width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cdiv id=\"ProductDetail_ProductDetails_div\"\u003e\u003cspan id=\"product_description\" itemprop=\"description\"\u003eFits just about every foot. It is cushioned for comfort and has room for wide feet.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sure-Grip","offers":[{"title":"1","offer_id":51474798280999,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"2","offer_id":51474798313767,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"3","offer_id":51474798346535,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":51474798379303,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"5","offer_id":51474798412071,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"6","offer_id":51474798444839,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"7","offer_id":51474798477607,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":51474798510375,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":51474798543143,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":51474798575911,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":51474798608679,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":51474798641447,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"13","offer_id":51474798674215,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"14","offer_id":51474798706983,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true},{"title":"15","offer_id":51474798739751,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/3916\/0359\/files\/GT50-2T.jpg?v=1781026076"},{"product_id":"sure-grip-fame","title":"Sure-Grip Fame","description":"The Sure-Grip Fame is a stylish high-top skate designed for performance and comfort. Built with premium materials and a supportive ankle collar, it delivers stability during tricks and cruising. The reinforced toe box provides durability for frequent skaters, while the cushioned insole absorbs impact for all-day wear. Perfect for both beginners and experienced skaters looking for reliable, fashionable footwear on wheels.","brand":"Sure-Grip","offers":[{"title":"Default Title","offer_id":51474932597031,"sku":null,"price":116.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/3916\/0359\/files\/37-2T.jpg?v=1781027369"},{"product_id":"sure-grip-fame-black-gold","title":"Sure-Grip Fame Black \u0026 Gold","description":"\u003cp class=\"x_MsoNormal\" data-olk-copy-source=\"MessageBody\"\u003eThe Sure-Grip Fame Black \u0026amp; Gold Unisex Indoor Roller Skates are designed for both men and women, featuring a superior-quality vegan boot made from durable materials. The plush microfiber lining and padded roller collar offer a snug, comfortable fit that reduces friction, allowing skaters to enjoy longer sessions without discomfort.\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\" aria-hidden=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eThese skates come equipped with USA-made Rock nylon plates, known for their lightweight and durability. The added aluminum trucks with 8mm axles offer superior strength and stability, making these skates ideal for beginners who need reliable support as they learn to master their balance and control.\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\" aria-hidden=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eThese Skates come with ABEC-5 bearings and Carrera toe stops, ensuring smooth and effortless gliding. These quality components make skating easy and enjoyable, giving you confidence as you roll around the rink. With the ABEC-5 bearings, your wheels spin smoothly, while the Carrera toe stops provide reliable braking power when you need to slow down or stop.\u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\" aria-hidden=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"x_MsoNormal\"\u003eThese skates feature Fame wheels designed for indoor use. Crafted from polyurethane material for amazing grip and traction on skating rink surfaces. These wheels enhance your control and movements as you glide around the rink, making your skating experience smoother and more enjoyable. These wheels ensure that you can skate with ease and precision, maximizing your enjoyment on indoor surfaces.\u003c\/p\u003e","brand":"Sure-Grip","offers":[{"title":"5","offer_id":51474997412135,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"6","offer_id":51474997444903,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"7","offer_id":51474997477671,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"8","offer_id":51474997510439,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"9","offer_id":51474997543207,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"10","offer_id":51474997575975,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"11","offer_id":51474997608743,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"12","offer_id":51474997641511,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false},{"title":"13","offer_id":51474997674279,"sku":null,"price":162.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/3916\/0359\/files\/FMBG-5T.jpg?v=1781027960"},{"product_id":"board-walk-tan","title":"Board Walk Tan","description":"\u003cp\u003eBoard Walk Tan suede boots combine rugged outdoor performance with American craftsmanship. Built with premium suede leather and a stitched sole, these high-top boots feature 65mm outdoor wheels, ABEC 3 bearings, and an indestructible rock plate for durability. Aluminum trucks and adjustable 5\/8\" rubber stoppers provide stability and control. Made in the USA with attention to detail, these boots are available in men's whole sizes, medium width. Women should size down one size. Message us for sizing assistance.\u003c\/p\u003e","brand":"Sure-Grip","offers":[{"title":"4","offer_id":51518299341095,"sku":null,"price":249.0,"currency_code":"USD","in_stock":false},{"title":"5","offer_id":51518299373863,"sku":null,"price":249.0,"currency_code":"USD","in_stock":false},{"title":"6","offer_id":51518299406631,"sku":null,"price":249.0,"currency_code":"USD","in_stock":false},{"title":"7","offer_id":51518299439399,"sku":null,"price":249.0,"currency_code":"USD","in_stock":false},{"title":"8","offer_id":51518299472167,"sku":null,"price":249.0,"currency_code":"USD","in_stock":false},{"title":"9","offer_id":51518299504935,"sku":null,"price":249.0,"currency_code":"USD","in_stock":false},{"title":"10","offer_id":51518299537703,"sku":null,"price":249.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/3916\/0359\/files\/BWALK-2T.jpg?v=1781791387"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/3916\/0359\/collections\/suregrip.png?v=1776713073","url":"https:\/\/skatesdirect.shop\/collections\/sure-grip-skate-company.oembed","provider":"My Store","version":"1.0","type":"link"}